Privacy policy

Privacy Policy

Last updated: 12 August 2026

Bend The Line Studio operates this website and online store, including all related content, products, services and features available through bendtheline.studio.

This Privacy Policy explains how Bend The Line Studio collects, uses, stores and protects personal information when you visit our website, purchase a product, contact us, subscribe to our newsletter or otherwise interact with our Services.

We are committed to handling your personal information responsibly and in accordance with applicable data protection law, including the General Data Protection Regulation (EU) 2016/679 (GDPR) and applicable Irish data protection legislation.

By using our website, you acknowledge that you have read this Privacy Policy.

1. Who We Are

The data controller responsible for your personal information is:

Bend The Line Studio
36 Bruach na Habhainn
Ennis, Clare
V95 C6T1
Ireland

Email: bendthelinestudio@gmail.com
Phone: +353 89 420 8689

For data protection purposes, Bend The Line Studio is the data controller of the personal information described in this Privacy Policy.

If you have any questions about how we handle your personal information or wish to exercise your data protection rights, please contact us using the details above.

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website.

Information you provide directly

When you place an order, contact us, subscribe to our newsletter or otherwise provide information to us, we may collect:

Your name
Email address
Billing address
Shipping address
Telephone number
Order and transaction information
Information you provide when contacting us
Information you provide when subscribing to our newsletter or other communications

Payment information is processed through our payment providers. We do not normally have access to or store your complete payment card details.

Information collected automatically

When you browse our website, certain information may be collected automatically through cookies and similar technologies. This may include:

IP address
Browser and device type
Operating system
Pages viewed and how you navigate our website
Referring website or source
Approximate location derived from technical information
Information about how you interact with our website

Some of this information is necessary for the website to function properly. Other information may be collected only where required consent has been obtained.

Further information about cookies and similar technologies is provided in our Cookie Policy.

3. How We Use Your Personal Information

We use personal information only where we have a lawful basis to do so.

Depending on how you interact with Bend The Line Studio, we may use your information to:

Process and fulfil orders

We use your information to:

Process and confirm your order
Process payments
Arrange delivery
Communicate with you about your order
Handle returns, refunds or other issues relating to your purchase
Provide customer support

The legal basis for this processing is generally performance of a contract with you.

Communicate with you

If you contact us, we use the information you provide to respond to your enquiry and provide customer support.

The legal basis may be performance of a contract, legitimate interests, or another lawful basis depending on the nature of the communication.

Send marketing communications

If you choose to subscribe to our newsletter or other marketing communications, we may use your email address to send information about new artwork, studio updates, collections, launches or other news from Bend The Line Studio.

Where consent is required, we will rely on your consent.

You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us.

Unsubscribing from marketing communications does not prevent us from sending essential communications relating to an order or transaction.

Improve and operate our website

We may use technical and usage information to maintain, secure and improve our website, understand how visitors use it and improve the experience we provide.

Depending on the circumstances, the legal basis may be legitimate interests, consent, or another lawful basis permitted by applicable law.

Meet legal obligations

We may process personal information where necessary to:

Comply with applicable laws and regulations
Maintain appropriate business and financial records
Respond to lawful requests from public authorities
Establish, exercise or defend legal claims

The legal basis for this processing is compliance with a legal obligation or, where applicable, legitimate interests.

4. Legal Bases for Processing

Under the GDPR, we process personal information only where a lawful basis applies.

Depending on the circumstances, these bases may include:

Contract: where processing is necessary to fulfil an order or provide a service you have requested.
Legal obligation: where we are required by law to retain or provide certain information.
Consent: where you have given us permission to process your information for a specific purpose, such as certain marketing or non-essential cookies.
Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

Where we rely on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

5. How We Share Personal Information

We do not sell your personal information.

We may share personal information where necessary to operate our business and provide our Services.

This may include sharing information with:

Shopify

Our online store is hosted and powered by Shopify. Shopify provides the infrastructure and services necessary to operate our online store, including aspects of checkout, hosting, security and order processing.

Shopify may process personal information in accordance with its own privacy practices.

You can read Shopify's privacy information here:

https://www.shopify.com/legal/privacy

Payment providers

Payment information may be processed by third-party payment providers in order to securely process your transaction.

These providers may process payment and transaction information in accordance with their own privacy policies.

Delivery and fulfilment providers

We may provide your name, delivery address, contact details and order information to postal, courier or fulfilment providers where necessary to deliver your order.

Technology and service providers

We may use third-party service providers that help us operate our website, communicate with customers, maintain security, provide analytics or manage other business functions.

These providers may process personal information only as necessary to provide their services to us and, where applicable, under appropriate contractual arrangements.

Legal or regulatory authorities

We may disclose personal information where required by law or where necessary to comply with a valid legal request, protect our rights, prevent fraud or protect the security of our Services.

6. Shopify and International Data Transfers

Because our store is powered by Shopify and we may use service providers located outside Ireland or the European Economic Area (EEA), personal information may be processed or stored outside the country in which you live.

Where personal information is transferred outside the EEA, we will rely on an appropriate legal transfer mechanism where required by applicable law, such as an adequacy decision or appropriate contractual safeguards.

More information about how Shopify handles personal information can be found in Shopify's privacy documentation:

https://www.shopify.com/legal/privacy

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the operation, security and functionality of the website. Other cookies may be used for analytics, preferences or marketing where applicable.

Where required by law, we will request your consent before placing non-essential cookies on your device.

You can manage certain cookie preferences through the cookie controls available on our website and through your browser settings.

For more information, please see our Cookie Policy.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The retention period depends on the type of information and why we need it.

For example:

Order and transaction information may be retained for as long as necessary to fulfil the transaction and comply with applicable accounting, tax and legal obligations.
Customer communications may be retained for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.
Marketing information may be retained until you withdraw your consent or unsubscribe, unless we have another lawful reason to retain it.
Technical information and cookie-related information may be retained according to the applicable cookie or service provider settings.

When personal information is no longer required, we will delete it or anonymise it where reasonably possible, subject to our legal obligations.

9. Your Rights Under the GDPR

Depending on the circumstances, you have rights under the GDPR in relation to your personal information.

These may include the right to:

Access the personal information we hold about you.
Correct inaccurate or incomplete personal information.
Request erasure of your personal information where there is no lawful reason for us to continue processing it.
Restrict processing in certain circumstances.
Object to certain processing, including direct marketing.
Data portability, where applicable, allowing you to receive certain personal information in a structured, commonly used and machine-readable format.
Withdraw consent where we rely on your consent as the legal basis for processing.
Lodge a complaint with the relevant data protection supervisory authority.

These rights are not absolute and may be subject to legal conditions and exceptions.

To exercise your rights, contact us at:

bendthelinestudio@gmail.com

We may need to verify your identity before responding to certain requests.

We will normally respond to valid requests within the timeframe required by applicable data protection law.

10. Direct Marketing

If you have subscribed to receive marketing communications from us, you can unsubscribe at any time.

Every marketing email will provide an appropriate way to unsubscribe.

You may also contact us directly at:

bendthelinestudio@gmail.com

We will continue to send essential transactional communications where necessary, such as information relating to an order you have placed.

11. Children's Privacy

Our website and Services are not directed specifically at children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take appropriate steps.

12. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

13. Third-Party Websites

Our website may contain links to third-party websites or services, including social media platforms or payment and delivery services.

We are not responsible for the privacy practices, security or content of third-party websites.

When you leave our website, we recommend reviewing the privacy policy of the third-party service you choose to use.

14. Complaints

If you have concerns about how we process your personal information, please contact us first so that we have an opportunity to address your concern.

You also have the right to lodge a complaint with the Irish supervisory authority:

Data Protection Commission (DPC)
21 Fitzwilliam Square South
Dublin 2
D02 RD28
Ireland

Website:

https://www.dataprotection.ie/

The DPC is the supervisory authority responsible for data protection in Ireland.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology or applicable legal requirements.

When we make changes, we will update the Last updated date at the beginning of this policy.

We recommend checking this page periodically to stay informed about how we handle personal information.

16. Contact Us

If you have any questions about this Privacy Policy, our privacy practices or your personal information, please contact: